Which typeface is the best for reading? Serif or Sans-serif?
I have never given much thought to the font-style on my reading devices. I do tweak the settings occasionally, but it’s always been a matter of trial and err...
Recent Posts
From Sketch to Scale - Key Stages of Product Development
Building a product from an initial idea to a full-scale, market-ready solution requires careful planning, validation, and iteration.
Fintech
Use of technology to provide financial services in new and efficient ways. This has implications on how individuals and businesses manage money, make transac...
Invoice Discounting
Intro Financial service that helps companies get access to cash-flow tied up in unpaid invoices. Particularly useful for SMEs that need to manage working cap...
A/B User testing
It’s a way to compare two different versions of something to figure out which one is better.
Sales Funnel
What is it? A conceptual framework that represents the journey a potential customer takes from being aware of the product/service to making a purchase.
Statements Vs Expressions
“The difference between the right word and almost the right word is the difference between lightning and a lightening bug.” - Mark Twain